Pandora Jewelry is a global jewelry brand founded in Denmark. Although the company is
most commonly recognized for its customizable charm bracelets, it also offers
complementary jewelry lines consisting of rings, earrings and necklaces.
In Greek
mythology Pandora means the first woman. After Prometheus stole fire from heaven and
bestowed it on mortals, Zeus decided to counteract this blessing and commissioned
Hephaestus to fashion a woman out of earth, upon whom the gods bestowed their choicest
gifts. After marrying Prometheus's brother, Pandora opened a jar containing all kinds of
misery and evil, which escaped and flew out over the earth. In one version, Hope alone
remained inside, the lid having been shut before she could escape. This is one of many
meaning of Pandora. The creator probably took this as the name of their product which is
now called as Pandora Jewelry.
It was in 1982, Pandora was created when the jeweler in
the store which were goldsmith P. Enevoldsen and his wife in a modest Nrebrogade in
Copenhagen, Denmark. They often travelled to Thailand in search of the importation of
jewels, and as demand for its products increased, the company began to concentrate on
wholesale business.
Then, in 1987, after several years of great success as a
wholesaler, the company discontinued its retail activities and moved to larger premises.
After a few more years as wholesalers, Winnie and Per were inspired to open his own
factory in Thailand. This was done as a means of ensuring, among other things, control
of their own designs. Lone Frandsen was hired as a designer and the company began to
focus on creating a unique brand of jewelry. In 1996, Lisbeth Larsen, goldsmith and
designer, joined the company and, together with Lone, has played a key role in defining
Pandora Jewelry style.
1999 saw the launch of Pandora's ever-popular charm bracelet on
the Danish market. Consumers quickly embraced the concept, and Pandora Jewelry grew hand
in hand with increased demand. In foreign markets, interest in selling Pandora Jewelry
has been in great demand, turning Pandora Jewelry into a global brand currently sold in
18 countries. Pandora Jewelry has gone from two businessmen 25 years ago, a team of 35
at its headquarters in Copenhagen, a team of over 100 employees servicing North America
and 1,000 workers at Pandora Jewelry Productions, its factory in Thailand. There are
many designs of Pandora Jewelry such as charm bracelets and charms, fine jewelries, and
the newest is the love pods collection.
